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GLAZED & CONFUSED
Project Overview
Tessa is the bold, fun-loving founder behind Glazed & Confused, known for turning sweet chaos into creative gold. She built her brand on the belief that desserts should be as wild and joyful as the people enjoying them. With her 80s flair, quick wit, and fearless imagination, Tessa brings personality into every glaze and sprinkle. She’s not just making donuts, she’s serving up nostalgia, laughter, and a whole lot of color.
The Glazed & Confused logo was designed to capture the brand’s playful, chaotic, and nostalgic personality. The dripping donut character instantly conveys fun, indulgence, and creativity. Mirroring the brand’s “messy in the best way” vibe. The bubbly, retro-inspired typography blends sweetness with attitude, while the pink tones evoke warmth, joy, and a sense of carefree nostalgia. Altogether, it reflects a donut brand that doesn’t take itself too seriously. But one that celebrates flavor, fun, and a little bit of confusion.
The Glazed & Confused mascot was created to embody the brand’s playful personality and sugar-fueled chaos. With its dripping glaze, bright pink frosting, and cheeky smile, this donut character represents fun, confidence, and a carefree love for flavor. The bold outlines and expressive design make it instantly recognizable, while the retro pop-art texture ties back to the brand’s 80s inspired energy. It’s more than a mascot it’s the face of a brand that doesn’t just make donuts, it makes people smile.
These Glazed & Confused brand icons were designed to capture the brand’s fun, nostalgic, and rebellious spirit. Each graphic, from the dripping donuts and cherries to the lightning bolts, boombox, and roller skates channels an unmistakable 80s vibe filled with energy and personality. The neon color palette makes everything pop, reinforcing the brand’s “sweet chaos” aesthetic. Together, they form a bold, playful visual language that feels just as wild and unforgettable as the donuts themselves.
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